"On the Web Awhile" Marketing Program

Come On! Let’s Rev Up Your Online Marketing Presence

If your website has been online for 6 months or more, this is the program to rev up your online marketing campaign!

Most often, online advertising focuses on good placement in the search engines for important search phrases (keywords). It is likely your advertising will include Paid Search or Search Engine Marketing (SEM) and/or efforts to help you rank well in the organic listings (Search Engine Optimization or SEO).  Additional tactics can be added, and might include email marketing, PR marketing, Social Media marketing, but these are generally added after the basic SEM and SEO programs are established.

Our basic programs described on this page focus primarily on SEO to help deepen a foundation upon which other online advertising might be added over time.  Additionally, a test Search Engine Marketing program is established for you in Google. The only difference between On The Web Awhile and On The Web Awhile + is a 30-minute live consultation with a SEO Expert. This consultation is often appreciated, since you will learn specific tactics you can take to help your business rank better on the search engines.

Learn about all SEM-SEO online marketing options to help you build just the right online presence.

SEM-SEO "On The Web Awhile" #3

With this SEM-SEO program, you will receive the following:

• Pay-Per-Click Search Engine Marketing in Google AdWords, funded with $50.
• Creation of a Google-friendly sitemap (to help more of your pages get indexed so you can show up more often on search engines results pages).
• W3C validation for 5 pages of your website, to tell you if there are any errors that slow down indexation of your website by the search engines.
• An SEO Onsite Report, including a Keyword Density Report & Meta-data for your top 5 pages.
• Recommendations for keeping your content ‘Fresh’ on your website, which increases your value to search engines.
• Development of 2 link-building articles submitted to twenty websites or blogs to create backlinks to your website.
• Search Engine Rankings report for you and your top three competitors on Google, Yahoo & Bing.
• Submission of your business information to 25+ business directories, including Google Maps, Yahoo Local, OnStar, and more.
• A short white paper Guide to Effective Search Engine Marketing.
• Creation of a Google Analytics account and provision of the code to you for placement, allowing you to begin seeing detailed tracking of visitor behavior on your site.
• Development of Google Analytics benchmark reports after 30 days with SEO & SEM recommendations.

SEM-SEO "On The Web Awhile" #4 + Consultation

With this SEM-SEO program, you will receive all of the above items and a 30-minute consultation with an SEO Expert, who will explain the reports and give you tips on how to improve your presence with the search engines.